The challenge
Every match, press conference or event brings dozens of accreditation requests: emails, attachments, phone calls, press cards to check again, Excel lists to keep aligned by hand, badges printed the night before. For the press office it is repetitive work, and a mistake at the entrance shows straight away.
What we did
In 2017 we built the press accreditation portal for a Serie A club: journalists apply online, the press office approves, and badges are checked at the entrance. The portal is still in use.
Over the years we saw that every organiser has the same problem, not just football. So in 2026 we rebuilt everything from scratch as a subscription product, designed for many different organisers.
The idea is simple: journalists register only once, with their documents, and from there they follow every organiser that uses the platform. Organisers no longer start from zero every time.
Main features
- Events and venues: dates, venue, documents, zones and the seating map of the press room.
- Requests and approvals: invitations from the address book or events open to everyone; approve, reject, waiting list; automatic closing at the deadline.
- Badges and check-in: PDF badges with a QR code, designed by the organiser; at the entrance, staff search by name or code and record attendance.
- Journalist profile: press card and ID uploaded once, with a reminder before they expire; each organiser asks for access to the profile and the journalist can revoke it.
- Communication: chat, announcements to all accredited journalists, emails with read confirmation.
- AI assistant: answers journalists and staff from the event documents.
- MCP server and API: organisers manage events and requests from their own AI assistant too, such as Claude or ChatGPT.
- For larger organisations: sign-in with the company login (SSO), the organiser's own branding, a log of every activity.
Technologies
Laravel, Vue and Inertia · multi-tenant platform with separate data for each organiser · AI assistant on AWS Bedrock with Claude models, with data in Europe · MCP server · REST API.
Results
Since 2017 the portal has handled the club's press accreditations, season after season. Today that experience is a product any organiser can use.